As a strong supporter of human rights, I was delighted to be approached by the Anti-Death Penalty Asia Network (ADPAN) to create materials for a Human Rights Festival they were attending. Though it was on a tight deadline, I’m happy with the work we were able to produce together, and I look forward to working with them for such a worthy cause again!
The main collateral I was tasked with creating was an explanatory card that detailed an overview of their organisation. ADPAN planned to distribute these to visitors of their booth at the Festival, so I knew they had to look interesting and eye-catching enough to stand out and be memorable among the other materials that would be displayed and handed out by others.
With this and the required dimensions in mind, I decided to design the card in the style of an envelope. I hoped the concept would trigger curiosity, coaxing each passerby to take a closer look. I maintained the ADPAN colours for branding consistency.
This project was honestly a lot of fun – I’m grateful for the lovely people at ADPAN, and I thank them for the trust!