I was tasked with designing the brand identity for UNDI18’s #UNDI100 program, an initiative to increase the voter turnout rate in the upcoming General Election to 100%.
For the main logo, I illustrated a ballot box with the colours of the national flag.
As this was a national and regional campaign that would have content pertaining specifically to certain regions, I decided to design sub-logos for each region as well.
Under the #UNDI100 program was a sub-campaign for Democracy Apprentices to learn more about democracy in Malaysia and go on to educate their peers and communities, creating a chain reaction. I designed multiple collaterals for this campaign.
I also began a series called “Kamus Undi100%” (Undi100 Dictionary) in which I wrote and illustrated infographics explaining common political terms that may be misunderstood.
